UPSC PRELIMS_POWER PLAY- AGRICULTURE SERIES ( mKiSAN)

M-Kisan

mKisan is an SMS Portal for farmers which enables the Central and all State Government organizations to provide quick and useful information to the farmers.

The m-KiSAN is used to provide information/services and important advisories to the farmers in the language of their own choice and as per their agricultural practices & location.

The farmers register themselves using the Pull SMS service.

USSD (Unstructured Supplementary Service Data), IVRS (Interactive Voice Response System) and Pull SMS are value-added services which have enabled farmers and other stakeholders not only to receive broadcast messages but also to get web-based services on their mobile without having internet.

This has enabled semi-literate and illiterate farmers to be targeted to be reached through voice messages.

Advisories to the farmers registered on this portal can be sent in 12 languages which are Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Oriya, Punjabi, Tamil, Telugu, Urdu and English.

Why m-KISAN?

Farming in India is unsustainable in its present form. It requires a careful guiding hand from the Government for providing technical, weather and crop-specific information to all farmers. m-KISAN is the simplest way to provide government-sanctioned advisory and improvements to all farmers, at least those with a phone.

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