SahiFasal campaigns
About the ‘Sahi Fasal’ campaign
Launch: ‘Sahi Fasal’ campaign was launched by National Water Mission in 2019 to nudge farmers in the water stressed areas to grow crops which are not water intensive, but use water very efficiently; and are economically remunerative; are healthy and nutritious; suited to the agro-climatic-hydro characteristics of the area; and are environmentally friendly.
Key elements of the campaign
- Creating awareness among farmers on appropriate crops, micro-irrigation, soil moisture conservation etc
- Weaning them away from water intensive crops like paddy, sugarcane etc to crops like corn, maize etc which require less water
- Assisting policy makers to frame policies that make effective pricing of inputs (water and electricity)
- Improve procurement and market for these alternate crops; create appropriate storage them etc ultimately leading to increase in the income of farmers
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